We are experiencing a period in which digital evolution is accelerating for brands. This time, the brands have a lot more to do than the past. Let’s take a look;
Creating a digital marketing strategy is generally seen as a file that prepared numerically in the perspective of number of followers on social media, number of rating and interaction, and superiority to other competitors. Along with this numerical, basic and strategic logic; some works come to the front which are actually far away from the identity of the brand in social media. However digital marketing strategy means integrating of the brand’s current identity to a digital identity and providing the transformation instead of having different strategies for online or offline digital marketing strategy. In other words, this strategy involves digital transformation of the brand thanks to the investing in concepts that human, progress and technology.
IoT (Internet of Things) is an intelligent network system that many objects we use in our lives are created by communicating with each other, connecting and sharing information among them. There are great expectations and predictions about the increasing use of technology in homes, cities, businesses around the world. By 2025, around 75 billion devices worldwide are estimated to be connected to each other.