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We are experiencing a period in which digital evolution is accelerating for brands. This time, the brands have a lot more to do than the past. Let’s take a look;

Facebook has lost a lot of blood recently. With the arrival of parents making the real audience, youth to shift to Instagram, and Facebook’s strategy, which has trapped users in a small cluster of friends by restricting access to the websites with their ever-changing News Feed algorithms make things worse for them.

The number of Facebook’s daily users fell by about 700,000 in the US and Canada region, where its large share of advertising revenue is formed, in the second quarter of 2018 to 184 million, compared to the previous quarter. In addition, the amount of time spent in Facebook fell by 50 million hours per day globally. This is a serious problem for advertising revenues.

While Instagram is the new shining star, except for the Stories feature, this place has not shown a big difference to the present. The platform keeps people’s lives alive, but it does not make new developments that keep people’s excitement alive.

Twitter is already a company that has never changed its structure from its first days to today and does not convert its value to advertising and yield. This is clear on the basis of the number of users, which is behind the Instagram, Facebook and Snapchat platforms, depending on the increase in the number of users per year.

Google offers a good visitor experience, with the changes it does on its search algorithm. Particularly when it is very attractive for brands to reach people who needs something and people who searches things, Google continues to maintain its place and increase revenues.

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The work of the brands outside the platforms shows that the basic logic is now clogged. Digital was seen as a great opportunity, and the necessity for brands to be present and sustained here, and they created their digital assets. They called out to the masses in social media, organized campaigns to increase their followers / customers, and some of them also made some works that were spoken about. So far, it has gone well, and many brands have used digital platforms to achieve their goals.


The development of the platforms has slowed down, and the things that have been spoken about have lost their charm; brands marketed their products, reached their masses, maintained the same communication and worked the same way and eventually they were clogged.

What about now? What should brands do when digital marketing turns into a structure where creativity decreases and gets traditional like outdoor advertising?

Digital transformation was not moving the brand to the digital and advertise it there. Digital transformation was an effort, an opportunity and a vision.

“Digital transformation” has been a necessity for the companies that want to carry their brands to the future. The “target audience” can now bring the substitution of the product, the more diverse, the more appropriate one from China. Digital transformation means transformation in the light of digital; on opportunities on communication, product, brand and operation.

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If we look at the old and the new process, we see a lot of changes in the system;

The old digitalization process began with the brand; Create the brand, create and produce products, create sales network, execute marketing strategy, place digital somewhere in a corner of marketing…

The new system says; find digital opportunities in the global trading world, expand product range and sub-brands for these opportunities, create digital assets and reach the target audience, deliver the product to the customer with a global logistics network.

Find opportunities…

Brands must first open all their receivers and start to listen; make sense of every data they find. It should follow not only the audience but also the people who transform, technological developments, global brands, leaders and different sectors. In order to hold on to the globalizing world, it must sail to new seas.

A simple example is that people are no longer confined to stores and brands near their homes. They can order clothes from Paris, while they are living in a small Aegean village and they can even reach this order with a service like DHL in a very short time.

With 3D printers we are going to a process that will soon eliminate the product storage and replace it with raw material storage. In fact, according to Amazon’s great idea, it is possible to build a structure independent of the physical location by keeping 3D printers and raw materials in the zeppelin and by delivering it to the customers with drones.

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Produce a Solution…

Digital marketing is transforming into new brand and product creation. It is not difficult to produce products and services specific to digital products, to carry their products globally and to reach different countries of the world; instead of marketing.

For example, in the old system, brands were trying to expand their sales networks and enter markets and stores to reach more people. The operation carried out by companies to reach more stores had high costs.

Now by opening a single store in Amazon, it can both reach the audience it wants to reach offline and the large masses in various countries around the world.

What are the needs and suggestions of the audience in the digital, what can you meet as a brand, what kind of need can you meet, what can you make real?

To sum up, digital and technology are no longer shaping brands, they ensure to produce new brands and product. Digital transforms into something more than just being a unit in the companies; it turns into a vein where all of the company is integrated.



Creating a digital marketing strategy is generally seen as a file that prepared numerically in the perspective of number of followers on social media, number of rating and interaction, and superiority to other competitors. Along with this numerical, basic and strategic logic; some works come to the front which are actually far away from the identity of the brand in social media. However digital marketing strategy means integrating of the brand’s current identity to a digital identity and providing the transformation instead of having different strategies for online or offline digital marketing strategy. In other words, this strategy involves digital transformation of the brand thanks to the investing in concepts that human, progress and technology.

Recent researches show that big business’ continue digital communications but lots of them haven’t got any strategy.


In the situation of not having brand strategy in digital, it is possible facing with various problems;

Creating sustained communication in digital: In the situation of not having any strategic goal it is difficult to creat a source to communication, evaluate the communication or find answers to “what will you do tomorrow / a week / a month later”.

Getting know the online audience: Dynamics in digital, user profiles and attitudes are different from the traditional channels. The digital is viewed as a “channel which is a best measure for the customer profile”. This not only allows to measure with tools such as Google Analytics, social media statistics, but also allows you to see your weak points and led you make proper decisions.

Getting know competitors and boutique competitors in market share: If you do not allocate sufficient and correct resources for digital communication, your competitors can take these outputs from your market share.

Presenting valuable things or your divergence to your customers: Your clear values ​​enable your customers to communicate with you in the first place and after that they become your loyal customers.

Organizing cost optimization correctly: If you don’t have a strategy in the digital world, even if you provide enough resources, your money may be wasted. If you have a high cost and if the target is incorrect, you have just spent money.

Getting adapted to the dynamics of the digital: Adapting to the dynamics of the digital is very different from communicating in the social media. In order to integrate the appropriate tools into your mark while following technology, you need to be located in a dynamic structure and strategy.

Measuring and evaluating: Companies with a website should have measurement tools like Analytics. However, brands are dropping behind in examining these statistics, foresighting and acting according to that sight. The digital communication strategy (after you understand the basic information) enables you to improve your topics such as site experience, social media communication and brand perception.

After you understand the necessity of a digital marketing strategy, you need to have tricks on how you may create it.

1.Define Your Structure to Manage the Digital Strategy

It is the hardest thing to know where to start in the digital strategy creation and implementation process. In this process SOSTAC planning will be very useful.

*SOSTAC is a planning process for the creation and implementation of plans. It consists of Situation, Objectives, Strategy, Tactics, Action and Control. Dave Chaffey and Paul Smith adapted it to the digital marketing.

Situation Analysis: It means “where are we right now?”. This includes the preparation of a specific SWOT analysis for digital channels including online retail customers, competitors and intermediaries.

Objectives: It gives an answer for “where do we want to be?”. For digital channels, sales volume may include numerical data such as cost savings.

Strategy: It gives an answer for “how to get there”. It summarizes how to reach the targets.

Tactics: It describes the use of digital communication tools. Digital communication, choice of social media platforms, use of web sites, e-crm is under this article.

Actions: It represents digital conversion management and project management skills. Your strategy and tactics are related to your application rate.

Control: It evaluates if strategic and tactical targets are achieved or not. It provides development and improvement recommendations using the data.


2.Define your vision, goals and KPIs

While developing your vision for the future and your goal in the field of digital marketing, setting clear goals will be useful to use different levels of measurement tools to gauge performance. There are different tools for many goals like social media targets, website targets and sales targets.

Setting different goals for different people in your unit is also important. For example, managers don’t care about all the data such as page bounce rates or wait times, they just look at commercial results. However, measuring the effectiveness of the “AdWords” campaign for an advertising account depends on the landing page experience.

You can take the following criteria into account while setting your goals;

Sales targets: If you have an online store, you can set a target for sales on this channel or you can set location based targets for your offline stores.

Customer relationship goals: Digital channels are not just sales channels. The communication with the channel is highlighted by the channel. For this reason, you should set targets also for your interaction with the mass.

Online customer service goals: Company website and social media accounts are places where customers prefer to ask questions or complain about something. For this reason, you need customer satisfaction goals to show how well you are in customer care.

Cost-saving goals: Lowering digital costs will help you reach more people with your budget. For this reason, cost-saving goals are important.

Goals which add value to your brand: Your goal integrates your brand into the online world. Think of things that provide a positive online brand experience for you.


3.Set Up Your Targeting Strategy

The digital world offers a great opportunity for you to target your customers closer. While setting your digital marketing strategy, it’s important that you should define your targeting criteria correctly.

The target cannot be “everyone”, you need to create focus groups to provide a targeted focus.

User behaviors change in the platform. Different ad groups like Google Adwords, Adsense, Facebook, Instagram have different target groups. Firstly, you can identify your basic pattern and then you can break it down into features such as demography, behavior, interests and location.



4.Specify Points Differentiating You

In addition to topics such as targeting and planning, what helps companies achieve online success is the value they put on their brands and customers. As digital channels are still quite new and lots of consumers are still using them, there are two important issues when developing and explaining your proposal.

Firstly; the important thing is how you transfer the basic attributes of your mark to your customer and especially what you identify as different things. This is where you position your brand, your products and services relative to your opponents.

Second, you should be sure that you are parsing your value based on the channel. You should offer your customers by evaluating special offers on the platform. By doing this you can ensure that you continue to use your website, social networking accounts, e-mail communications, mobile site or application.


5.Make A New Customer Acquisition Plan

Digital provides you access to new and potential customers apart from people who already know your brand. In your communications strategy, you need to include this issue and create your plan to expand your market volume.

It should be your priority to tell your brand, your products and your distinction to your new customers. If the person who doesn’t know your trademark feels the aim of direct sale, it is probable that you will get a negative result in perception and sales.

You can create consciousness, knowledge, appreciation, preference, opinion and action steps in the people you reach via digital communication.


6.Keep Your Customers Interactively and Stable

Tactics such as AdWords, SEO, social media and landing page are used to increase new customers in digital marketing. However, it is important not to ignore the importance of maintaining communication and service for existing customers without neglecting them.

To get this part of your digital marketing, you need a strong brand positioning. That’s why you need to know which aspects of your brand promote loyalty and advocacy in your mass. A strong online brand will offer:

Quality experience: Easy usage and enjoyable interaction with quality product or service.

Interesting communication: Interesting, effective communication will be shared and already shared.

A private community: A reason presented to customers to be a part of a community.

Effective links: Links to the brand’s offline experience.

Great value: Value for money with special deals, quality products and content.


It is possible to provide your digital conversion of your brand by aligning your digital marketing strategy with your brand strategy. In the case where digital marketing is not looked at in the conversion logic and is only present digitally, your brand is divided into separate parts rather than a whole. In the situation that the world is changed; the future of the companies that do not fit that market doesn’t give hope.



DIGITAL Content Strategy

The ever-shifting social media algorithms and user behaviors push their brands into an up-to-date and dynamic structure in social media. Effective digital communication for marketers with their customers; it should now be more personalized, integrated with advertisements and diversified.

As a result of all these changes, it is necessary to examine several points in order to properly manage content strategy correctly in the social media;

Organic Reach Problem

According to the Nielsen report, Facebook organic reach has fallen over the years, reaching around 0.5% by 2017. New developments and statements show that this number will fall even further. For example, the content shared on a page with 1 million followers can seen by an average of 5,000 people.

Nielsen, Agora Pulse

Mark Zuckerberg explained that among 2018 plans, changes will be made to algorithms on Facebook users’ requests. Users will see posts from friends, family and groups instead of brand, business and media feeds in the News Feed. This means that organic reach will fall below 0.5% in 2017, and personalized communication for brands is important for advertising spending.



The reverse correlation between Facebook’s rise in advertising revenue over the years and organic access decline is quite clear. The increase in advertising income for Facebook in 2018 can be predicted in this direction.

Facebook reklam


The result of the fall in organic reach and ad-dependence, weekly and monthly content calendars carefully prepared by brands almost always followed by only the person who shares it and by the brand. Any organic content shared on the page that is not advertised is doomed to be forgotten without reaching anyone. In this case, the content calendars prepared to share only on the Facebook page are not functional.

The way that marketers need to follow for effective social media content management is basically simple. The brands that are made that actual, shine out.

  • The goal is to divide the kitten into small pieces in the direction of common characteristics and behaviors,
  • To prepare content in the topics and formats that each of these parts is interested in,
  • To determine the distribution channels appropriate for the behavior of the audience for the content you are preparing,
  • To benefit from ad features with detailed targeting of digital advertising.


Every User has Different Behavior on Social Media. Reaching all with the same message?

While some of the users see the content and pass through it, also some of them click on it and examine your website, and some just like sharing. The brand loyalty, digital behaviors and interests of users who perform these actions are different.


How accurate is it to reach each of these audiences with the same message?

  • You can aim to build more awareness of the people you reach.
  • You can try to direct people who like your posts to your site.
  • You can conduct studies that will increase your brand loyalty for those who already bought your products.

For all these, you have to divide them from each other and reach them with goal oriented contents.

Special Communication for Mass… How?

You divide your audiences into meaningful groups, and you need to understand the character and brand loyalty of these masses in order to reach each one with a separate message.

  • You can reach with contents that introduces you as a brand to people who has a weak relationship with you or for new audiences.
  • You can offer opportunities for who already know your brand and have little interaction in the social media.
  • You can reach with useful informations, and strengthen their relationships with you as a brand, to a shopper on your site, or someone who downloads your app.

For example, the following Nike share aims student masses through basketball and mathematics, with a graphical work that will attract the attention of the audience with a special message and format.


Special occasions also have effective opportunities for brands. Among the best examples of work that combines 6 women and 6 good ideas, prepared for World Women’s Day.


Video content is consumed far more by social media users. Video content produced by brands is effective in promoting brand and product.


How do you style your denim? 👖 @septumpapi #DenimIsMyCanvas #HM H&M (@hm)’in paylaştığı bir gönderi ()


You can use different content formats of social media while reaching your divided audience with different messages.

Facebook has several content sharing formats that are currently available. It is important to use different methods to include people, even if it is only a visual, sharing a text on the easiest and most widely used format. With canvas content, you can present a rich experience, with video contents you can present a visual flow of information, with surveys and forms you can measure traits of your customers and you can enhance your conversion. Especially in the last period, we should not ignore the effect of live broadcasts.



Facebook Creative Hub is a great source of inspiration for brands in this direction.


You can use the message and format that will move them if you want to target your site or shop. The following carousel share is a good example.

Other than Facebook, videos on Youtube, presentations on Slideshare, story shares on Instagram, and live broadcasts are examples of different content formats.


Ads Opportunity at Your Hand

In social media, there is the opportunity to set up ads with very detailed target masses and show them the contents that are separated. For example, you are a dietitian on Baghdad Street and you want to be recognized by the people who are sitting in the vicinity. You have access to women aged 25-45 who use iPhone 7-8 in a specific location. You can even separate people who are interested in healthy diet or diet from within this mass. And you can duplicate it with countless variations. Why do you show the same content to the entire target audience when you have the opportunity to parse it so much?




Platform Diversification

As the diversity of social media platforms produced is increasing, users are starting to experience different platforms. User behaviors also concern the brand first degree. The platform diversification for brands is a very detailed and lengthy issue. Strategies vary according to the brand and the purpose of digital communication.

We can look at a few examples other than Facebook, Instagram and Twitter main communication platforms that brands use most,

Youtube is a great opportunity for brands in digital where they are positioned as video search engines. Advertising costs are low, good targeting criteria, measurement opportunities, and brands steer to Youtube rather than TV Ads.

Slideshare is an advantageous social network on Google that you can access your audiences organically. You can create and publish presentations about your brand or your industry.

Scorp is a very dynamic channel for brands that fit the target volume. You can provide people with content about your brand with this platform.


There is a “digital” opportunities universe and a wide variety of actions brands can do. You can effectively build your content strategy where you know your brand and your goals well, and when you know and understand your small audience groups.

In short, if we look at this great content world;




IoT (Internet of Things) is an intelligent network system that many objects we use in our lives are created by communicating with each other, connecting and sharing information among them. There are great expectations and predictions about the increasing use of technology in homes, cities, businesses around the world. By 2025, around 75 billion devices worldwide are estimated to be connected to each other.


We will examine the development of IoT technology, which has a very large area, in the smart home environment. As devices such as Google Home, Alexa and Amazon Echo become more common, the conversion for the smart home industry is also accelerating.

What smart houses provide us, what we buy from us, let’s take a different approach to this technology;

1. Data Security


We shared our digital information with social networks, websites, and applications. The data privacy and security crisis that Facebook has experienced has emerged as a result of this sharing.

With smart home technology, we will open our offline data to the online data world. We will share what we do with our daily routine behaviours, how we like our coffee, what we do at home, what diseases we need to follow, and what we do to improve our comfort area. In the event that this data is in danger, the loss of this technology, whose purpose is to provide us with a more comfortable living space, may be more severe than sharing social security information.

The physical and personal information kept on the Internet will also be open to the attack of hackers. For this reason, ensuring security and confidentiality will become a fundamental problem that will shape this sector.

2. Artificial Intelligence vs Human Brain


This thinking system sounds good and comfortable to you. Your house;

-Orders what you need at home,
-Before you come home, your tea, your food, your home heat is being adjusted,
-Closes the curtains when it gets dark
-Does your home ventilation exactly the way you want it,
-Even in case you forget to unplug your iron, it can disconnect the electricity in the socket.

So what are you doing? Or is this human being consciously prepared for this transformation? A lot of the little things that follow are keeping the human brain alive, improving, giving organization and programming skills. But there is a house that does this for you now. In this case, where do people go towards, where do they gain from activities that will further improve themselves, or is it a habit to slow down and make lazy brain development?

If you don’t watch Wall-e movie, I would definitely recommend it. The transformation of people into adapting to the intelligent system is described in a very striking way.

3. Physical Security

Smart home technology will become necessary in the fight against crime. Even if you are not at home, you will be warned in an unexpected situation where you can watch your home. Even if the system can not reach you, the police will be able to provide direct information.

In this way, many crimes will be prevented and your physical and property rights will be protected.

4. Marketing

For smart home technology, refrigerators are one of the most frequently cited examples of products that can order directly from markets. Or fast-food items such as toilet paper, detergent, etc., are orders that intelligent homes will give to markets. What will be the future of marketing when your house learns and applies your wishes? How will companies promote their products to you, or will they try to convince the communicators that machines with artificial intelligence like refrigerators instead of humans?

5. Savings

With the adoption of this technology, a more economically and environmentally conservative structure can be achieved. Optimum use of electricity and other sources can be achieved in houses under the control of appliances. Deterioration or disruption to any device can be avoided at the initial stage without incurring significant costs and creating new trash. This is a positive expectation for both the home economy and the environment.


These examples can be duplicated. But beyond all of this, the important point is that as our lives become digital and technology become more intelligent, people will become lazy and stupid? While we sit all day in our place, everything will be done by robots and artificial intelligence?

Crazy genius Elon Musk speaks outside of what we know about technology. His latest statement ”Tesla’s extreme automation was a mistake. Human power is underestimated. ” inwraps people. On the other hand, artificial intelligence presents a world beyond the digital futures that are portrayed by everyone, the dangers of ideas, the notion that flying cars are not the future of automotive, and the need to quickly build on Mars.

To be clear, I am closer to Elon Musk. In our current perspective, the future is shown as a world where everything is digitized, robotized, and a lot of things are directed by artificial intelligence.

However, we are not aware of the chaos that all these will bring and we find artificial intelligence technology to be ‘’too’’ excellent. -we’re making mistakes-

Let’s remember for a very short time, there were many imaginative technologies such as flying cars in the early ‘2000s in 80’s films, but we saw that the change took place in different dimensions. We live close to the chaotic environment created by the digital socializing of our lives and we continue to live. (processes starting with The Arab Spring )

In short, let us continue to talk about new technologies and follow them, but let us be prepared for the new chaos that these technological EXPERIMENTS and STUDIES will bring our life.


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Production with artificial intelligence, robots, 3d printers is the most talked-about topic of the last period. So much so that a large part of the heads of state are in various explanations about artificial intelligence, and various studies are being carried out.

The Department of Artificial Intelligence is being established in the United Arab Emirates.

Russian President Vladimir Putin is explaining that the country holding the artificial intelligence will manage the whole world in the future.

There is also intense competition in the artificial intelligence race between the United States and China. This situation can easily be seen from patent applications, which are published in countries. In China, artificial intelligence patent applications have seen a 200% increase, the clearest result of this.

French President Emmanuel Macron says artificial intelligence is a technological, economic, social and open moral revolution. 

Elon Musk believes that artificial intelligence will lead to the third world war.


”There are three events of equal importance, if you like. Event one is the creation of the universe. It’s a fairly important event. Event two is the appearance of life. Life is a kind of organizing principle which one might argue against if one didn’t understand enough — shouldn’t or couldn’t happen on thermodynamic grounds, or some such. And, third, there’s the appearance of artificial intelligence.” -Edward Fredkin


What happens to production, economy and technology in the world while this race is going on between the states?

When we look at the developments we can call useful with the development of artificial intelligence;

– Increased production speed and productivity,
– The emergence of higher quality products,
– In many professions, people get jobs by getting robots to work, the reduction of illnesses and mistakes,
– Finding cures for diseases and injuries,
– The emergence of new solutions for the protection of the natural environment,
– Increased need for qualified workforce,

can be considered as such.

Now let’s look at what kind of developments are experienced in different fields with examples;

Drone production, which will facilitate transportation in the drone’s with various kinds of features and which will bring a new breath to the transportation sector. As these drones are developed, they can lead to large import and export changes from small e-commerce orders. So the world is shrinking, approaching each other.


With the development of artificial intelligence and robots, it is clear that many professions will disappear. As an example, we can look at police robots. It’s much harder for criminals to work with sensors and cameras.

Another example is robot teachers. In a school in Finladia, a teacher called ‘Elias’, who is a robot, knows 23 languages, teaches children. Elias can act according to the skill level of the children, and can also prepare a report on the development of children for teachers.



Let’s come to production. In agriculture, with robots, it’s aiming to decrease work power and increase productivity. Robots that collect crops to learn, driveless tractors and more are entrusted to robots as well.


The backbone of the economy is the industry, the factories, the production? Here, too, systems that are transformed with artificial intelligence, robots is in the forefront. This technology is actively used in various countries of the world. It is estimated that in the US alone, more than 250,000 robots were installed in 2017.

Technological developments are continuing in the areas of sustainability, protection of the environment and so on. Researchers at the University of Southern California have been inspired by nature to develop materials that can help clean up oil spills. The team used 3D printers to recreate the microstructure composition of the floating fern leaves for this purpose.



Looking at the ongoing research in the field of health, different studies are produced. Optical lenses produced with 3D technology and prosthetic hand produced with 3D technology change the lives of many people.



Let’s not forget Sophia when talking about artificial intelligence and robots. Now we have seen Sophia, which is recognized by the whole world, as many of us, from catalog shoots until now. The last time he had a conversation with Will Smith and not laughing at his jokes.



As far as developments in the robots are concerned, we should not forget about Atlas Robot. US technology company Boston Dynamics has produced Atlas Robot for use in search and rescue operations. The robot performs a variety of physical activities and he can tumble down over. 


Boston Dynamics’ four-legged dog robot SpotMini can now open doors.

It still does not connect to the results and discussing the domestic automobile production in Turkey, the world produced with 3D printers, electric vehicles are on the agenda.


Many developments taking place in this kind in the world, Turkey is only at the idea stage. These technologies are not included in the curriculum except for a few universities in Turkey.

While optimistic and pessimistic theories about artificial intelligence are on the world, production continues to be active.

Even in the age of the industry, Turkey is  a less developed country – our situation in the industry is still too limited to grow – we are very late in the technological era of the new system and in this environment where our current account deficit is increasing day by day, new technologies that we can not adapt will increase our current account deficit at a higher rate. Increase of this current account deficit will be reflected in the currencies in parallel and we will not be able to solve inflation and interest problems.

All this makes it difficult to create a parallel environment where the difference between the investment cycle with developed countries and Turkey will gain on as ever. 


Resource of main image:


The Future of Facebook: Is It About Data Privacy Leakage

Facebook’s data privacy and security debate continue. These heated discussions brought reactions to Facebook users closing their accounts. Elon Musk’s removal of Tesla and SpaceX’s Facebook accounts also makes it more of remain on the agenda. Although, it looks like a Turkish user eggs him on…



Does Facebook really want the continuation of these discussions? Is it done intentionally? Who does the agenda work for?

When we examine the last period of Facebook, we see that it is not as innovative as the old one and does not even make innovative purchases. It’s clear that it’s not just Facebook, but an entirely digital innovation. The platforms are becoming more and more like each other, there isn’t a different and new device after the iPhone, the new VR devices cannot be integrated at the desired level due to technical and physiological problems (causing the health problems such as nausea etc.)

Look from a broad perspective, the technology we need is integrated with us, not what we carry. (Calculating how much my shoe walked instead of the phone and giving feedback)

This is also globally named Internet of things. It needs to be developed, matured, widespread. Wearable technologies, interconnected devices, innovations that make life easier… We expect all of us to be a part of our life with radical changes.


In this context, we can not say that the digital situation is exactly the problem of innovation because the new technologies developed as innovations are shaped on a world that takes a lot of data about us and makes sense and offers us suggestions. At this point, personal data is needed to be shared.



Now look at the connection;

The easiest way to normalize a conversation is to increase the conversation about that topic. Because after a while people will not be able to show their reactions to that issue more than they first heard. The agenda for sharing data and using it for different purposes is also being kept trending and trying to normalize. And as we end up with this normalization process, we’ll start to think less about this issue, considering how everyone uses our data. Then; the initiators of this topic will begin to whisper to us that data security is limiting our lives and that our personal data will be useful to us if it is used with artificial intelligence.

Facebook will be able to make actual many new products and make new purchases with the use of our personal data. For example; using the data of the accounts to bring people to whom the people can agree and can handle the relationship. Which may be far beyond Facebook, which is another theory (such as a proposal by States to provide us with a better and safer life by keeping track of our personal information and controlling it).


As a result of these discussions, we will voluntarily use applications that add value to our lives by using our expressions that are accepted, normalized and believed to be good for humanity.

A grocery store follows your refrigerator and offers you a weekly shopping list…

A smart home that makes sense by watching your 1-month behaviour in your home then prepares morning coffee, opens and closes your curtains at the right time, sets the room temperature…

And more…


The sources of images:


It’s Not About Facebook Or Cambridge Analytica, It’s All About Normalization Of The Data Securıty

Recently, with the digital strategies created using social media data by Cambridge Analytica is the topical issue of the World, in both Trump’s election and Brexit’s resulting. If you don’t have any information about it, you can watch the video below.

It goes without saying, this unrest has started a process, with the arraignment of Facebook and the opening of an investigation. Globally, campaigns start with #DeleteFacebook. hashtags.  And talking about the end of the social media has been a subject of much writing. But, it needs to look at this subject from a different aspect. In the early days of digital, starting with Dot-com, a number of products were produced that reached the last consumer, that is to say, our life. These products made a lot of money for America and big states on the economic basis, and when each company finished its life, new technological companies followed. This cycle has continued in recent years, especially in the lead of Apple, Google and Facebook.When you look at the values of these 3 companies in the US stock exchanges, you can understand that technology is not just a subject in its own field, it is a politics-based economy. But after all these beautiful stories, technological companies haven’t had an innovation streak in recent years. Especially after Steve Jobs’ death, Apple is not able to do anything new, Amazon is not going to open up to the world much faster, Facebook cannot make a product that makes a difference after purchasing Whatsapp and Instagram, and Google has similar problems…

This new product stringency and the fact that the technology companies are already at the point of saturation have reached an economic alarming dimension. For this reason, a new story is needed. This story will be “Use of the Benefit for Human Use” in the upcoming period. We need to break our perceptions of “private life and the security of our information” that we have looked at as illegal as before and we care about. -we can produce new products… What do we mean by the new product; First of all, according to all our digital data, giving us healthy living tips, recommending suitable partner candidates, making suitable professional and company suggestions… Starting with a chip that we will place into our brains, a system of thinking that is supported by artificial intelligence is introduced…

The first time we hear it, of course, it is far away, but how many of those things we had in our lives 10 years ago?

You will see that the above topics do not actually take place in the very distant future. What does this have to do with the current unrest?

Politics has a process that is always applied;

-Leak the subject you plan to do it,

– Reject the subject and react

– Examine public reaction

– Several theoretical knowledge and expert advocates for the subject

– Normalize the texture

So we are at the beginning of a normalization process all over the world that data security can actually be used for the human benefit and that companies have our data. We will go back to Facebook with the chips we are going to add these days and we will add our bodies in the near future…